The February issue of Chief Content Officer magazine focuses on interviews with top content marketing experts, including entrepreneurs, strategists, authors and enterprise marketers. Get a peek at the interviews and information coming your way.

Content marketing experts weigh in on what’s ahead. Consider this fair warning. Read answers to questions like "where are we headed?" and "what technologies will change the field?"

Many professionals still view LinkedIn as a glorified digital Rolodex. Others point to LinkedIn Groups as the “energy drink” of web-based networking. Todd Wheatland thinks LinkedIn will give employers a way to find out if you really are as good as you say you are. How?

Reorganize your content and calls to action for superior conversion. Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve conversion rates is to engage with visitors...

Joe Pulizzi talks to Scott Maxwell, founder of Boston-based venture capital firm, OpenView Venture Partners, about content marketing and why the web needs better ‘plumbing.’

Yes, you need it no matter how secure you think your job is. A career content strategy offers a way to strengthen your position and personal brand Have you ever been fired or laid off? Do you aspire to a role that still seems a distance away? A career content strategy offers a way to strengthen your...

A poorly understood content marketing tactic could be your most powerful community-building tool We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of original content....

There are too many dead-end alleys that buyers wander down when they pursue digital content. In fact, at IDG Connect we find that over 25 percent lead nowhere. They fail to offer in-asset linkage to relevant content. Instead, buyers usually must back up to a navigation pane, review a non-descript list...

Careers in marketing—particularly digital media, content marketing and analytics—are growing. Why are US universities failing to graduate marketable digital natives? US higher education—long a source of pride and differentiation across the globe—is undergoing a true crisis of value and identity. Pundits...

Author Todd Wheatland explains how LinkedIn is a window into the changing nature of employment. Employers will no longer rely on your resume, but on your entire digital footprint–a trend LinkedIn is perfectly positioned to determine in the future.

Joe Pulizzi talks to Pam Didner, Global Integrated Marketing Manager for Intel, about secret agent action flicks and Intel’s hip new social platform, The Museum of Me. CAPTION Joe Pulizzi: The “Intel Inside” campaign from the 1990s transformed Intel from a brand only engineers and technologists recognized...

B-roll is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you want to have other images you can cut away to that will add dimension to your story. B-roll can include additional video footage,...