5 Tools to Help PR Professionals with Content Marketing
May 17, 2012
Clare McDermott
Chief Content Officer Magazine ask a few contributors what are your top PR tools. Here are their answers.
Visual.ly: A Tool To Help Content Marketers Create Infographics
May 16, 2012
Natalya Minkovsky
Content marketers love infographics, but the very best examples look expensive and complicated. Enter Visual.ly. The designers behind the beautiful infographics at Mint.com power the design engine at Visual.ly, helping to make high-end infographics accessible to all.
25+ Tools for Real-Time Marketing
May 15, 2012
Matthew Schultz
Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur—is one of the most important areas of marketing today. We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing.
Mitch Joel on Blogging, the Art of Podcasting and the Next Big Thing [Interview]
May 14, 2012
Joe Pulizzi
Joe Pulizzi talks to Mitch Joel — a founding father of blogging and president of Twist Image — about the art of the podcast and what ‘screen’ marketers should keep their eyes on.
4 Ways to Use PR in Your Content Marketing Efforts [Case Study]
May 11, 2012
Clare McDermott
A web design company, Blue Fountain Media, illustrates how to court “old media” with grace and gravitas.
Two Cool Tools to Help Brands Extend Marketing Reach
May 9, 2012
Clare McDermott
The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection...
Managing Large Teams of Writers Under Short Deadlines
May 9, 2012
Sarah Mitchell
Author Sarah Mitchell shares lessons from her big fat content marketing project, including her do-it-or-die essentials for a large-scale content marketing kick-off.
The Future of Search: An Interview with Google's Sam Sebastian
May 8, 2012
Clare McDermott
Sam Sebastian, director of local and B2B markets for Google, answers questions about the future of search.
How to Reach the C-Suite with Content
May 8, 2012
Roanne Neuwirth
Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking...
How to Avoid "Shiny New Technology" Syndrome in Content Marketing [Case Study]
May 7, 2012
Clark Kokich
Clark Kokich, chairman of Razorfish, says companies chasing shiny new technology and novel tactics are barely nudging the needle.
CM 2015: An Interview With Bill Flitter, CEO & Founder, Dlvr.it
March 30, 2012
Clare McDermott
In the February 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what's ahead for the field. Here we present our full-length interview with Bill Flitter.
CM 2015: An Interview With Michael Stelzner, CEO & Founder, Social Media Examiner
March 2, 2012
Clare McDermott
In the Feb 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what's ahead for the field. Here we present our full-length interview with Michael Stelzner.
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