Skip to content

Content Marketing Best Practices: 5 Tips for the Modern CMO

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he's sharing his 5 tips for the modern CMO.

Content Marketing to Captivate an On-the-Go Audience

Digital place-based media — the screens you see at the grocery checkout or in your taxi — offers brand marketers a unique way to reach a particular customer at a particular moment. Find out how content marketing keeps up with an on-the-go audience.

Put the Person Back in Content Marketing Personas: 10 Easy Steps

OK. A quick show of hands. Who uses the word “persona” regularly during conversations or presentations? You can’t see it from where you’re sitting, but my hand is up. And I’m wincing a little. Leave it to us word mashers on the marketing mountaintop to take out all of the innate humanness of people...

Turning Social Media Follows into Content Marketing Leads

Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you...

5 Event Content Strategies for Shaping Exceptional Executive Conferences, Forums

For marketers trying to connect with top executives, getting them to attend an event like a conference or forum can be particularly challenging. Try these 5 content strategies for shaping exceptional executive events.

How Hospitals Are Hustling as Health Content Creators

Today’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. Find out which hospitals are moving the fastest to become content creators.

What Content Marketers Need to Know About Interactive eBooks

If it’s true that brands are becoming publishers, then the quiet revolution occurring in book publishing should make us all sit up and listen. Here's what content marketers need to know about interactive eBooks.

IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine

Intel’s new digital magazine offers a peek at the outer edge of design, technology, social and big data. CCO magazine interviewed Bryan Rhoads, editor in chief, to find out why IQ matters.

Hunting Hippos: Winning Approval from the C-Level for Content Marketing

If your business has a "hippo culture," where decisions always seem to defer to the most senior person in the room, just how do you get approval for your content marketing strategy? Author Jonathan Crossfield shares the lessons he has learned along the way about how to get that approval from the C-suite.

Infographics Are a Full Meal; Consumer Audiences Need Snackable Content

Although big, meaty infographics are all the rage right now, there is a definite place for smaller data graphics. Consumer audiences need snackable content. Check out these notable examples.

How to Conduct Research to Engage Executives

Many marketers are daunted by the prospect of conducting research designed to engage executives. But taking the step to talk to your customers and find out what is on their minds is always valuable. Here are some suggestions on how to approach the task.

Why Content Quality Matters: The 7 Hallmarks of Compelling Content

Most B2B companies struggle to create consistently great content that connects with target buyers. They can learn a lot from leading professional service firms, which have been honing the art of thought leadership for decades.