Just before the holidays, tech giant Oracle announced it had bought marketing automation software vendor Eloqua for the cool sum of $871 million. Here's a discussion of what the acquisition might mean for content marketers.

You can always use more brand content -- white papers, videos, webinars, infographics -- all good. Find out how you can expand the reach of your brand content by planning for marketing "triple plays" right from the beginnings of content creation.

Marketing automation software and content marketing make a powerful pair. But the content must match up with what customers actually want to receive. Here are three keys to making your content and your marketing automation software work together to give you the best results for your campaigns.