Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers.

Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software.

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics. One thing is for sure: content creation and distribution in the enterprise,...

After railing against social media automation, Jonathan Crossfield talks with an influential social media marketer who says he found success viewing social media as a distribution channel first and a discussion mode a distant second.

Successful marketers often are a few steps ahead of the curve, prepared to address a changing marketplace. Learn how to move your marketing with these necessities – advocate marketers, distribution dollars, and “automagic” integration.

In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc.

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand.

There's a lot to do when you implement a marketing automation platform for your organization. Use these 3 tactics to get some quick returns and success stories on your way to content marketing success. You can then leverage those successes into a solid argument for increasing your content resources and...

Increasingly, you're going to need the right marketing technology to realize the full performance potential for your organization. Take a look at 15 ways marketing automation can maximize return on investment for your content efforts.

The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there's no reason for businesses to create content in the first place. Learn more about the three audience types that are essential for your organization.

To mark Oracle's purchase of Compendium, we've put together a list of what we think are the 15 most significant developments that have rocked the content marketing industry over the years - from the industry's early roots to today's ever-changing landscape. See if you agree.

From blogs to white papers and case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. Automation solutions have sprung up, but it's still a struggle to meet the increased demand for dynamic, targeted content to convert leads generated into...