By John Hanson published September 5, 2017

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

By Scott Severson published February 2, 2017

Marketing Automation: Batteries Not Included

Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Jonathan Crossfield published September 18, 2015

Social Media Automation: A Little Less Conversation, a Little More Action

After railing against social media automation, Jonathan Crossfield talks with an influential social media marketer who says he found success viewing social media as a distribution channel first and a discussion mode a distant second. Continue reading

By Hana Abaza published May 1, 2015

Are These 3 Points of Interest on Your Marketing Road Map?

Successful marketers often are a few steps ahead of the curve, prepared to address a changing marketplace. Learn how to move your marketing with these necessities – advocate marketers, distribution dollars, and “automagic” integration. Continue reading

By Joe Pulizzi published April 25, 2015

This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc. Continue reading

By Fernando Labastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading

By Bruce McDuffee published April 29, 2014

3 Marketing Automation Tactics That Are Vital to Success

There’s a lot to do when you implement a marketing automation platform for your organization. Use these 3 tactics to get some quick returns and success stories on your way to content marketing success. You can then leverage those successes into a solid argument for increasing your content resources and continuing to develop your marketing automation strategy. Continue reading

By Paul Roetzer published January 9, 2014

15 Ways Marketing Automation Can Maximize Your Content’s ROI

Increasingly, you’re going to need the right marketing technology to realize the full performance potential for your organization. Take a look at 15 ways marketing automation can maximize return on investment for your content efforts. Continue reading

By Joe Pulizzi published November 16, 2013

3 Audience Types That Are Essential to Successful Content Marketing

The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there’s no reason for businesses to create content in the first place. Learn more about the three audience types that are essential for your organization. Continue reading