Email drip campaigns are powerful ways to build loyal audiences and share your great content. But they can also fail miserably. Common – but easily avoidable – mistakes are enough to make babies cry and ruin your sender reputation.

A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017.

This week, the guys discuss the proposed merger of AT&T and Time Warner and dissect some new APAC research. They also explore an email resurgence, and share rants, raves, and an example of the week from a U.K. tech law firm.

You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that.

What’s the most profitable click your business can target? It’s not “like,” follow, add to cart, buy now, or confirm purchase. The most profitable online click is subscribe. Learn how with this helpful guide to build your email lists.

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics. One thing is for sure: content creation and distribution in the enterprise,...

Joe and Robert love the approach discussed in the latest content marketing research but doubt many will execute properly. They talk millennials’ surprising preferences for email and printed coupons, plus rants, raves, and example of week.

Few content marketing tactics are quite as powerful and versatile as email newsletters. Not sure how to use them to reach your content marketing goals? Here are 15 tips, tricks, examples, and lessons to get you started.

Joe and Robert talk about the two definitions of “peak content” – more content, more traffic or right content, right traffic – how email may be big for content marketers, and what it takes to land a CCO role, plus rants and raves.

Email is 40 times more powerful at acquiring new customers than Facebook and Twitter combined. It also triggers more spending per order. Here are 11 proven strategies to build or grow your email list. You can’t just stop with one.

A well-executed email strategy is the best technique for building a subscriber base, but it requires maintenance to keep it in shape. If your email content is starting to show signs of fatigue, try our 7-minute email workout.

Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing.