Do you know how well your content is working for you? Check out this essential advice on how to measure the results of your web content and three keys to increasing your content conversions.

Some amazing information from Jeanne Jennings on 10 different ways to optimize your enewsletter landing page to get more subscribers AND increase your rates of conversion.

How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations,...

Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. If you were asked for the most important metric you track related to your online marketing efforts, what would you say? What is the very first thing that came to mind? Depending on your responsibilities within...

I’d like to see a show of hands: How many of you have Google Analytics installed on your websites? Most of you? Great! How many of you have at least one “goal” set up within your account to track your conversions? Ok, I probably just lost about half of you. Final question: How many of you have a monetary...

As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your content, a lot of your hard work will be lost. That’s why I wanted to provide...

There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how to improve the effectiveness and performance of your website by incorporating your buyers’ needs and wants into your website’s content architecture. Continue...