Do Agile Marketers Wear the Quality Content Crown?
March 9, 2018
Andrea Fryrear
Quality is queen, but how do you get that crown? In an interesting twist, Agile marketing teams may have the answer. They prioritize quality more than traditional or ad-hoc process counterparts, according to a recent AgileSherpas survey.
What One Brand Did After It Created a Top 10 Blog
March 1, 2018
Lisa Kalner Williams
What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content.
7 Things You Need to Have a Productive (and Happy) Content Marketing Team
July 4, 2017
Michele Linn
Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process.
How to Stop Wasting Time on the Wrong Content
June 22, 2017
Andrea Fryrear
Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead.
Agile Practices: How to Avoid Mistakes Our Marketing Team Made
June 8, 2017
Eva Jackson
A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned.
Make Your Audience the Hero With a One-Sentence Agile User Story
May 11, 2017
Andrea Fryrear
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.
Play Marketball: Turn Disconnected Teams Into High Performers
March 9, 2017
Andrea Fryrear
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering.
Confused About Agile Marketing? Your Questions Answered [With Video]
January 19, 2017
Andrea Fryrear
Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs.
How to Make Content Creation the Star Quarterback
October 28, 2016
Andrea Fryrear
Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure).
Agile Marketing: How Marketers Work Smarter
June 16, 2016
Andrea Fryrear
The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
Your Content Team Can Sprint With Agile Marketing
March 3, 2016
Andrea Fryrear
In a recent Twitter chat, I connected with members of the content marketing community who shared how they embrace Agile marketing to produce impactful, audience-focused resources consistently. Now, I share our insight with you.
Agile Principles + Content Marketing = Long-Term Success
December 3, 2015
Andrea Fryrear
Stop working in triage mode. Put the brakes on those unexpected immediate demands to adjust your content production. Create the infrastructure for effective long-term content production, and ensure it incorporates Agile marketing.
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