By Michele Linn published December 26, 2011 Est Read Time: 2 min

Blogging Essentials for Content Marketing

Happy holidays, everyone!

For the next week, we’re going to be sharing the best of CMI content — posts you may have missed or popular favorites that you may want to read again.

Today we’re tackling the ever-popular topic of blogging.

Wondering if blogging is something that you should do? Here are two perspectives to consider:

Next, you need to set up the right process:

If you are managing a group- or company blog, check out these ideas on how you can get everyone involved and keep them motivated:

Here are some ideas on how to improve the content on your blog:

If you are looking for ways to extend your blog posts, check out these three popular posts:

Of course, you’ll probably want to see if your blog is successful:

Do you have any other favorite posts about what content marketers need to do to get better results with blogging? Share them in the comments below!

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn