Happy holidays, everyone!
For the next week, we’re going to be sharing the best of CMI content — posts you may have missed or popular favorites that you may want to read again.
Today we’re tackling the ever-popular topic of blogging.
Wondering if blogging is something that you should do? Here are two perspectives to consider:
- 12 Reasons Why Blogging Should Be at the Center of Any Content Marketing Strategy
- 7 Questions to Ask Before Adding a Blog to the Marketing Mix
Next, you need to set up the right process:
If you are managing a group- or company blog, check out these ideas on how you can get everyone involved and keep them motivated:
- How One Company Organizes its Corporate Blog – And Gets Every Employee Involved
- How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]
- One Person Every Corporate Blogging Program Needs
- 5 Keys to Motivating Your Employee Bloggers
- How to Keep Bloggers Engaged
Here are some ideas on how to improve the content on your blog:
- 3 Tips to Help Your Blog Content Pop for Your Readers
- What Makes a Good Blog Post? 10 Tips for Corporate Bloggers
- Mastering 3 Styles of Blog Lists for More Effective Content Marketing
- 5 Tips to Improve Your Headline Click-through Rate
If you are looking for ways to extend your blog posts, check out these three popular posts:
- 12 Things to Do After You’ve Written a New Blog Post
- 23 Ways to Leverage a Blog Post for Content Marketing Success
- 22 WordPress Plugins for Content Marketers
Of course, you’ll probably want to see if your blog is successful:
Do you have any other favorite posts about what content marketers need to do to get better results with blogging? Share them in the comments below!
