By Joe Pulizzi published September 15, 2010 Est Read Time: 1 min

B2B Brands Are Indeed Media Companies | Here’s the Proof

BtoB Content Marketing ReportDid you know…

  • 9 of 10 B2B marketers leverage content marketing as part of their marketing programs?
  • 51% of B2B marketers are increasing their spending in content marketing over the next 12 months?
  • Over a quarter of the total marketing and communications budget now goes toward content marketing?

Junta42 and MarketingProfs, along with American Business Media and the Business Marketing Association, just completed the most comprehensive survey about the practice of business-to-business content marketing ever produced.

Simply put, there are some amazing findings, about both what marketers are doing and the confidence they have in particular content marketing tactics.

Yes, if we didn’t believe it before, we are all media companies.

Click here to see the full details and download the report for free.

Author: Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.

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