Zontee Hou is the managing director of Convince & Convert, the founder and president of digital marketing agency Media Volery, and the author of the book DATA-DRIVEN PERSONALIZATION(2024, Kogan Page). In her nearly 20-year marketing career, she has advised organizations including the UNFAO, the IMF, Boston University, Fidelity Investments, and Bentley Motors. Her work has garnered multiple honors including a Forrester Groundswell Award.