Skip to content

Stories By Wally Koval

5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!)

How important is video to your content marketing strategy? If you guessed “Very,” then you are correct! (*Ding ding ding* We have a winner!) Video has increasingly become a mainstay medium for distribution and consumption of content online, and it continues to grow in popularity, scope, and reach. In April 2010 alone, over 178 million U.S. internet users watched online video; that’s more than half of the entire U.S. population! So maybe you are thinking, “Wow! What an incredible opportunity to expand my content’s reach . . . if only I had the means to get my content out there.” Well, it’s not as difficult as you may think. If you are not doing it yet, here is how you can get started.Continue reading