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Stories By Vinay Bhagat

B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies

Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm for buyers, case studies aren't always effective. Find out why in-depth user reviews are poised to replace case studies -- and how marketers can shift their focus to reviews.