Tim Walters is a contributing strategic analyst for the Content Marketing Institute and co-founder and theorist at Digital Clarity Group, which was designated new analyst firm of the year 2014 by the IIAR. A recognized thought leader on digital disruption and marketing strategy, Tim’s recent publications include "The CEM Imperative” and “Beyond Marketing.” For CMI, he has authored reports on content marketing and native advertising. Follow him on Twitter @tim_walters.