Tessa Wegert
Tessa Wegert is a freelance writer, content developer, and veteran marketing strategist specializing in digital media. She manages marketing and communications for Enlighten , one of the first full-service digital strategy and services agencies serving such brands as Bioré, Food Network, illy, and Hunter Douglas. Her articles have appeared in USA Today, Marketing Magazine, Mashable, and ClickZ.com . You can follow her on Twitter at @tessawegert.
Stories By Tessa Wegert
Use Hashtags More Effectively in Your Social Media Content: 4 Tactics
December 8, 2013
Tessa Wegert
Hashtags are definitely hot, but they can be confusing for content marketers. We know we need to use them, but what's the best approach? Get 4 tactics for using hashtags more effectively in your social media content.
3 Ways to Combat Branded Content "Blindness" in Your Audience
September 20, 2013
Tessa Wegert
Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience's attention focused on your branded content and mitigate the risk of "content blindness."
3 Tips for Successful Content Marketing on Tumblr
May 30, 2013
Tessa Wegert
Regardless of what happens as a result of Yahoo's recent acquisition of Tumblr from a financial standpoint, the popular platform will surely focus on retaining its viability as a content channel through which brands can tell a story and connect with consumers. It's a place to showcase content, and a place to share it. Use these 3 tips for successful content marketing on Tumblr.
3 Brand Storytelling Tips for Winning with Webisodes
May 5, 2013
Tessa Wegert
As one of the most engaging forms of branded content, the episodic web series has a lot of appeal. Use these 3 tips to bring your brand storytelling to life with webisodes.
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