A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team's emerging needs for efficient, effective, and plentiful content creation.

In spite of burgeoning internal support and increasing budget, many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. Find out how to prove content marketing ROI with a performance scorecard.