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Steve Rayson

Steve Rayson

Steve Rayson is one of the directors and owners of BuzzSumo. He undertakes regular research on why and how content resonates with audiences. Steve is particularly interested in how content gets amplified through shares and links. Follow him on Twitter @SteveRayson.

Stories By Steve Rayson

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Shares Are Not Enough: How to Amplify Your Content and Build Links

January 9, 2017
While shares are important, they are not enough to ensure content success. That requires a content amplification strategy to gain shares and links to build authority and drive traffic. Here’s some help to do that.