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Stephan Spencer

Stephan Spencer

Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it to Covario. He hosts two podcasts, The Optimized Geek and Marketing Speak. Follow him on Twitter @SSpencer.

Stories By Stephan Spencer

optimize-content-for-featured-snippets

OK, Google: How Do I Optimize My Content for Featured Snippets?

August 30, 2018
Given the rise of voices in search, how can brands create content to become the default answer? Think featured snippets, but make sure to follow these guidelines.