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Stories By Nenad Senic

7 Creative and Effective QR Code Examples From Around the World

With smartphone use increasing all the time, content marketers need to learn how to connect with their audience using mobile. QR codes can be a creative and affordable solution. Check out these 7 effective QR code examples from around the world.

Custom Magazine: Small Steps for Big Success

Think that once you send a custom magazine issue to print your job is done (until you start producing the next issue)? There is still a lot of work to be done between issues regardless of the frequency of your magazine. As a quick review, you have a detailed and well-defined custom magazine plan. Based on this strategy, you have produced the first issue and sent it to print. This post examines what goes into making an effective custom magazine that will deliver a strong return on investment (ROI) from issue to issue. Continue reading

6 Steps to Follow When Producing a Custom Magazine

The closer you get to the finish line the less time you have for creative thinking. That’s why thorough planning makes the whole magazine production process easier, reduces the stress on everyone involved, and is a great time management strategy, which brings about better results. Recently, I wrote about five steps you need to take before planning the first issue of your new printed custom magazine. This post examines what goes into making that magazine issue as effective as possible. Continue reading

Launching a Printed Custom Magazine: What You Need to Do Before the First Issue

Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you imagine your prospects, customers and business partners spending so much active time with your brand? Heaven, right? For this reason, many companies include custom magazines within their content marketing strategy. If you are starting down this path, there are five steps you need to take before you start planning the first issue. This post examines what goes into making a great and effective custom publication and what you need to do to ensure its success. Continue reading