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Skip Besthoff

Skip Besthoff

Skip is the CEO of InboundWriter, the leader in content performance improvement. Skip has been in and around software and Internet-based businesses his entire career, from his first job at Andersen Consulting (Accenture) coding large-scale systems to funding and helping build fledgling startups into successful companies. Many of the software and e-commerce companies he has worked with have gone on to become successful enterprises including Avendra, Intralinks, Everdream, ByAllAcounts, MPV and others. In addition to being a contributor to CMI, he is a frequent speaker on content marketing and his insights have been published by Forbes.com, Fast Company, Advertising Age, MediaPost and many other industry publications. For more information, please visit InboundWriter. To learn more about how your content will perform before you write it, please read InboundWriter's latest white paper, Change the Rules of the Game: Know How Your Content Will Perform Before You Write It.

Stories By Skip Besthoff

How to Know What Content Drives Traffic

December 2, 2014
Most content fails to generate significant web traffic. And many content marketers fail in knowing what pieces of content perform well and which don’t. It requires precise analytics, but it’s not too difficult. Get started today.

Improve Your Website Content's Quality: 5 Ways to Drive High Performance

September 9, 2013
The digital marketing world is increasingly competitive and driven by content. So how can marketers hit on the right formula for their website content? Find out how to boost website content quality and drive higher performance.