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Stories By Siddharth Bharath


How to Increase Conversions at Each Stage of the Customer Journey

It doesn’t make sense to treat visitors on their first interaction with your brand the same as those on their sixth. What if you treated them based on where they are in their journey? Consider moving along with these three stages.

How to Test Short-Form Content Before Making Long-Form Investment

In today’s business environment, you can’t afford to make a gamble like the Michelin brothers did 125 years ago. If you want to see if your long-form content like books, courses, or videos, will pay off, use the MVC test.