Shelby Britton has been in high tech marketing since 2004, currently implementing programs in field marketing, demand generation and product marketing at Adobe — a CMI Benefactor. She has produced and managed over 500 webinars since 2007 and is the author of The Content Marketer’s Guide to Webinars and the Webinar Best Practices Blog Series on adobe.com. Previously she led the marketing departments for channel partners of IBM and Adobe. She has an MBA with a dual-focus in Marketing and Management from San Diego State University and a bachelor’s degree in Literature and Writing from the University of California San Diego, Revelle.