Stories By Shane Barker
How To Make a Better Workspace for Your Content Marketing Team [Tools]
Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.
5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry
Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right.
How to Create High-Converting Content
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs.
5 Underused Video Ideas to Generate Leads
People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads.
How To Make Webinar Content Shine: A No-Fail Formula
Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences.
Calculate Your Influencer Marketing ROI in 5 Steps
Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step.
12 Expert Ideas to Improve Your Content Marketing for Better Leads
Done strategically, content marketing is a good way to generate leads in a cost-effective way. If lead generation is a goal of your brand, read on for a dozen ideas on how to do it well from industry experts.
4 Tips for Engaging Instagram Content [Examples]
Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples.
The No-Fail Formula for Creating Killer Webinar Content
It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox.
How to Create High-Converting Content
Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content.