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Sean Power

Sean Power

Sean Power is a marketing analyst focused on pinpointing the relationship between marketing initiatives and business results. Sean works with clients to bring content marketing projects from inception to evaluation and has a strong background in the technology, health care, consumer services, and nonprofit industries. You can find Sean on Twitter, his website, and his blog.

Stories By Sean Power

Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content

October 3, 2013
Managing change is a challenging - and frustrating - part of a content marketer's job. To convince decision makers to change their existing marketing strategy to a more content-centric approach can be daunting. Use these 5 guidelines to change your marketing strategy from below to get executive buy-in.