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Scott Severson

Scott Severson

Scott Severson is the president of Brandpoint, a leading content marketing services and software company. They provide content strategy, writing and design services, marketing automation content, sponsored content, and native advertising solutions. BrandpointHUB is their award-winning content marketing software platform. Sign up for a Free Trial of BrandpointHUB Content Marketing Platform here. Scott is a passionate advocate for content marketing tactics, measurement and optimization, and has employed his digital expertise to a wide range of businesses. Follow him on Twitter @scottseverson.

Stories By Scott Severson

marketing-automation

Marketing Automation: Batteries Not Included

February 2, 2017
Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software.
Content-Marketing-Good-Workflow-cover

Content Marketing’s Secret Sauce? Good Workflow

February 5, 2016
Have you found the secret to managing your content? Or do you operate with a cobbled-together system to get the job done? How well is it working? Take a step back, evaluate your workflow process, and find a way to improve it.
method-measure-content-marketing-roi-cover

A Simple Method to Measure Content Marketing ROI

June 14, 2015
“Content marketing ROI” produces 10 million search results. In that clutter, David Meerman Scott offers a valuable nugget: Base your content marketing ROI on Google AdWords equivalency. Here’s what we learned with that analysis.

3 Content Creation Tips to Win the Battle for Attention

November 25, 2013
It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention in favor of your brand.