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Stories By Scott Severson


Marketing Automation: Batteries Not Included

Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software.

Content Marketing’s Secret Sauce? Good Workflow

Have you found the secret to managing your content? Or do you operate with a cobbled-together system to get the job done? How well is it working? Take a step back, evaluate your workflow process, and find a way to improve it.

A Simple Method to Measure Content Marketing ROI

“Content marketing ROI” produces 10 million search results. In that clutter, David Meerman Scott offers a valuable nugget: Base your content marketing ROI on Google AdWords equivalency. Here’s what we learned with that analysis.

3 Content Creation Tips to Win the Battle for Attention

It's increasingly difficult to rise above the online noise and clutter these days, but that doesn't mean marketers are powerless. Use these 3 content creation tips to win the battle for attention in favor of your brand.