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Sarah Greesonbach

Sarah Greesonbach

Sarah Greesonbach is the founder of the B2B Writing Institute, which is developing a workforce of highly trained and certified B2B writers to meet the B2B marketing content needs of the future.

Since 2013, she’s operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space develop B2B content marketing assets like white papers, thought leadership articles, case studies, and more.

Connect with her on LinkedIn or follow her on Twitter @AwYeahSarah.

Stories By Sarah Greesonbach

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Your White Paper Tanked: 3 Common Mistakes To Avoid

August 3, 2021
Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.
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Slow Your Content Marketing Down

February 27, 2018
Much as the slow food movement argues less-but-better food delivers improved health results, the slow content marketing movement believes less-but-better content delivers improved marketing results. Here’s how to go slow.