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Stories By Sandra Zoratti

How Content Marketing Took a Powerful, Vertical Leap to Help Utility Customers

Still not completely sold on the power of content? Check out this case study that illustrates how the largest utility company in the United States took a powerful vertical leap with content marketing to help its customers and, ultimately, itself.

5 Steps to Using Data to Maximize Content Marketing ROI

One of the biggest challenges for content marketers is tying their activities to return on investment (ROI). Numerous case studies show that content developed using insights from customers, also known as data-driven customer insights, produce increased customer engagement and generate significantly higher return on investment. Properly leveraging data analytics to deliver data-driven communications is the key to successful content marketing development.Continue reading

How to Make the Case for Data-Driven Marketing

One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems.