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Rohan Ayyar

Rohan Ayyar

Rohan Ayyar dons multiple hats at E2M, a CMI-listed content marketing agency, where he takes digital campaigns from the drawing board to lessons-learned blog posts. Rohan is also an avid business blogger, with posts featured on Fast Company, MarketingProfs, Entrepreneur, and elsewhere. Follow him on Twitter @searchrook.

Stories By Rohan Ayyar

3 Strategies to get to your audience

Can't Get Through to Your Audience? 3 Strategies to Get a Reaction

May 22, 2016
As you build personas, success depends on how well you define and cater to your audience’s divergent reactions. Here are three systems to help inform how people respond to happy or adverse situations based on their emotions and traits.