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Roger Maftean

Roger Maftean

Roger is a career writer at Zety who focuses on the intersection between marketing, tech, and the workplace. Even though he has a Ph.D. in Political Theory, he's known for his infamous tacos. Follow him on Twitter @mrmaftean

Stories By Roger Maftean

5-strategies-ctas-that-convert

Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

April 26, 2019
Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates.