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Stories By Roger C. Parker

Write the Best Titles for Content Marketing: A 10-Point Checklist

Before writing, promoting, and publishing your next book, eBook, or blog post, make sure you've chosen the best possible title. Titles play a "make or break" role in content marketing and publishing success. Use this checklist for better content marketing titles.

Content Marketing Checklist: 22 To-dos for SlideShare Success

Proofing is a crucial step in using SlideShare for content marketing, as it involves more than just checking for spelling errors. Use this checklist, and accompanying questions and tips, to help you proof and polish the SlideShare presentations you create using Microsoft PowerPoint.

11 Ways to Use SlideShare for Content Marketing Success

SlideShare is more than just a way to share your finished presentations online; it can be a powerful tool that can turbocharge every step of your publishing endeavors. Try out these 11 ways to use SlideShare for content marketing success.

7 Readability Tips for Designing Engaging Content

If your content isn’t being designed for easy readability, it could be standing between you and content marketing success. Here are 7 tips that will help you design and lay out your content to be more reader-friendly.

Top 10 Mind Mapping Productivity Tips for Content Marketing Success

Mind mapping adds a visual dimension to words and ideas. Try out these mind mapping productivity tips to boost your content marketing success.

This 7-Step Content Marketing Plan Earned an $87 Million Paycheck

In this case study, see how a 7-step content marketing plan contributed to a small stereo business' $87 million dollar buyout deal and a nationwide presence.

How to Create an Idea Dashboard to Track Your Favorite Content Ideas

Content marketing productivity involves more than just creating great content. Here are the essentials on how an idea dashboard can help you track and apply the good ideas you find in the blog posts you read each week.

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar. It's broad enough to show the big picture for the upcoming year, but detailed enough for setting weekly goals.

An Easy Planning Worksheet that Will Jump-Start Your Content Marketing Productivity

The hardest part of creating content? Getting started. Use this easy planning work sheet (and the suggestions and examples that come with it) to jump-start your content marketing efforts.

7 Top Productivity Books for Content Marketing Success

Check out these 7 books for content marketing success. Each offers a different perspective on the overlap between the creative, writing, and project management competence needed for consistent high-level content marketing productivity.

A Checklist for Measuring Your Content Marketing Success

As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

3 Tips for Increasing Your Content Productivity

Productivity is a universal challenge in content marketing. Those who are consistently successful usually have a system or process in place to help them meet the daily deadline challenge. Use these tips from the publishing world as the core of your own system for preparing content on an ongoing, stress-free basis.