Robert Rose
Robert Rose is the chief troublemaker at Seventh Bear, where he helps businesses break free from stale marketing, rediscover their creativity, and actually make an impact. He’s been called a strategist, an innovator, and—by at least one former boss - "a dangerous amount of fun.” Since 2010, he’s been the chief strategy advisor at the Content Marketing Institute, where he helped shape it into the world’s leading content marketing education and training organization. Robert has helped business leaders balance the art and science of content and marketing, guiding over 500 companies - including Salesforce, SAP, Roche, Capital Group, and Adidas. As a fractional marketing leader, he specializes in modern marketing that doesn’t rely on spammy funnels, soulless automation, or whatever the latest “hack” is that’ll be obsolete by next Tuesday. You can connect with Robert on LinkedIn, or follow him on Bluesky at @Robertrose.me .
Stories By Robert Rose
Don’t Waste AI and Human Potential – Push Them Both To Do Better
June 13, 2023
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.
Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]
May 30, 2023
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how.
AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses]
May 23, 2023
What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
May 16, 2023
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
May 2, 2023
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
Watch Your Language: How To Win at Global Customer Service Content
April 26, 2023
Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.
Why Communication Matters More Than Creativity for Long-Term Content Success
April 25, 2023
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project if you focus too much on the content and not enough on the internal communication plan.
Where Should Your Customer Journey Start? [Demand Generation Research]
April 19, 2023
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]
April 11, 2023
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience.
Take This Step To Get Over Your Fear of Content Collaboration
April 4, 2023
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]
March 21, 2023
Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why.
Can Your Marketing Team Generate True Demand To Really Start the Customer Journey?
March 14, 2023
Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must.
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