Stories By Robert Rose
How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)
This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
Does AI Do ‘More’ Or ‘Less’ in Your Content Strategy?
Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.
Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
Attention vs.Trust: Which Should Content Marketers Prioritize?
Don’t mistake the time a consumer spends with content as an indicator of trust. Surprisingly, as trust goes up, attention goes down. So, which should you focus on?
How Technology Marketers Lead the Way in AI Experimentation [New Research]
Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.
‘Playing Around’ With Generative AI Won’t Lead To Innovation
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas
You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
Don’t Hide — Mine Your Brand’s Flaws for Storytelling Gold
Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.
Owned Media Demands This New Content Role for Long-Term Success
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
Build This New Framework for Agile Content Ops in Talent-Starved Times
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.