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Stories By Robert Rose

love-your-content-marketing-job

Do You Love Your Content Marketing Job (and Does It Matter)?

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.
must-have-content-roles

7 Core Roles of a Content Marketing Team

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
ai-make-teams-more-efficient

Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
content-marketing-leadership-ladder

How To Create a Content Marketing Career Path (So You Don’t Lose Your Star Talent)

Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
revolutionize-content-creation-process

Revolutionize Content Creation by Overcoming These Antiquated Beliefs

You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balance.
how-broke-is-your-content-marketing

Is Your Marketing ‘Broke’ Enough To Need a Fix?

Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution.
Rose-Colored Glasses logo for a story about product differentiation

How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique.
engaged-subscribed-audience-magic

How a Subscribed Audience Can Draw a Crowd for Your Next Content Product

Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.
ai-opportunity-b2b-marketers

Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
point-of-view-architecture

Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust

Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.
ask-why-before-you-buy-content-tech-ai

Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This

Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
get-content-intention-right

How To Map Content to Customer Intent (and Make Your Sales Team Happy)

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.