Robert Rose
Robert Rose is the chief troublemaker at Seventh Bear, where he helps businesses break free from stale marketing, rediscover their creativity, and actually make an impact. He’s been called a strategist, an innovator, and—by at least one former boss - "a dangerous amount of fun.” Since 2010, he’s been the chief strategy advisor at the Content Marketing Institute, where he helped shape it into the world’s leading content marketing education and training organization. Robert has helped business leaders balance the art and science of content and marketing, guiding over 500 companies - including Salesforce, SAP, Roche, Capital Group, and Adidas. As a fractional marketing leader, he specializes in modern marketing that doesn’t rely on spammy funnels, soulless automation, or whatever the latest “hack” is that’ll be obsolete by next Tuesday. You can connect with Robert on LinkedIn, or follow him on Bluesky at @Robertrose.me .
Stories By Robert Rose
5 Prescriptions For A Healthy Customer Data Plan
December 12, 2014
We know how valuable targeting and measuring the relevance of our content is, but too often our actions don’t reflect that. Here are five manageable prescriptions to take to make your customer data – and, in turn, your content – healthy, wealthy, and wise.
The Search for Intelligent Content in the Universe
December 4, 2014
The intelligent content name is simplicity that belies the complexity of the ideas it supports. As we strive to find smart ways to create, manage, deliver, and maintain our content, learn what’s ahead for intelligent content and ICC.
This Old Marketing – The Evolution Continues
November 20, 2014
Since “This Old Marketing” debuted a year ago, the only constant in marketing is change. Learn what co-host Robert Rose was saying a year ago that he rarely says today, how marketing now needs to be the business innovator, and more.
No More Boring Brands: Creative Content from a Conservative Company
November 9, 2014
Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand. Learn how it started with three quirky videos that launched the company into social media stardom.
Rocking The Digital Asset Management Stage of Content Marketing
July 29, 2014
If global enterprises are to successfully transform themselves to function as media companies, the way they handle digital asset management will need to significantly change to stay in step. Take a look at three key processes that, when used in tandem, can help you leverage your assets more nimbly and turn your content marketing "up to 11."
Content Marketing in 2014: The State of the Enterprise
July 16, 2014
Consumers have changed, but marketing operations in enterprise companies have largely remained the same. Content will affect business -- it's just a matter of "how," not "if." Get insights on tackling the dynamic changes in the industry -- a summary from CMI's recent Enterprise Forum -- in the new report "The State of Enterprise Content Marketing: 2014."
Make the Most of Your B2B Marketing Channels: Research on Webinars
June 3, 2014
It's critical that B2B businesses learn to balance the effectiveness of both new and existing marketing channels — and experiment with where it's best to deliver content during their customer engagement journey. One option that deserves a closer look? Webinars. Get CMI's new research on webinars.
For Brands, Facebook Is Now a Content Publisher — Not a Community
April 17, 2014
According to recent research, organic reach for most Facebook pages currently hovers around 6.5 percent and many people expect that number to continue to drop. For brands, Facebook is now a content publisher, not a community. Find out what your brand's options are.
How Content Marketing Success is Blocked by Antiquated Beliefs
March 19, 2014
As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success.
The Entrepreneur's Blueprint for Content Creators
February 23, 2014
Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people's lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur's blueprint for content creators.
The Content Marketing Race Is On: Oracle Acquires Compendium
October 18, 2013
With its latest acquisition, Oracle proves that it recognizes the value in Compendium's unique approach to content marketing — and its potential for integration. Take a look at our perspective on what the merger portends for the future of content marketing businesses.
How Content Strategy and Content Marketing Are Separate But Connected
October 16, 2013
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 2014, it's well worth outlining where the differences lie, so that we can resource our strategies effectively.
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