Stories By Robert Rose
The Big Difference an Apostrophe Makes in a Brand's Stories
What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better.
In a Creative Rut? Refresh Your Energy With These Inspiring Insights
If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview.
Will the Real ROI in Content Please Stand Up
Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question.
The Struggle Is Real for Content Management and Technology [New Research]
New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force.
What’s the Difference Between Content Marketing, Branded Content, and Native Advertising?
Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin.
Your 2020 Mission: A Unified Strategy for Content in Your Marketing
We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too.
Say No to the Rise of Internal Content Agencies – and Other 2019 Trends
CMI’s content marketing meteorologist shares his forecast for 2019. Read on to learn what will (or should) happen with the rise of internal agencies, the confusing martech landscape, and buy-vs.-build thinking.
Are You Generating Demand or Just Identifying It?
New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.
4 Business Models for Content Marketing
How do you evolve your business strategy for the digital world? Don’t focus on inventing, focus on integrating a combination of changes to install the function of content as a business model. Here are four models to consider.
Want to Prove Content’s Success? Stop Measuring It
The business value of content marketing cannot be measured by standard content metrics (views, time on page, shares, etc.) Value lies in the behavior change of the audience affected by the content. How can you measure real value?
How Tech Debt Is Bankrupting Content Marketing
Three months shy of its 5th birthday, the company’s digital magazine was killed. The C-suite underestimated the cost of tech upgrades. Content marketing was the victim. Yes, technical debt is now one of your biggest threats.
GDPR: The Biggest Gift to Content Marketers in a Decade
You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic.