Stories By Robert Rose
How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]
This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business.
Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]
Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that.
The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer's Night (and Day)
This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya.
The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?
Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way.
The Weekly Wrap: Are You the Most Interesting Voice in the Room?
This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul.
The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast?
This week Robert Rose advocates why the debut of a new corporate culture club is a must. He offers a fresh take on Amazon replacing TV ads, and points to an article that explains why the content technology process is failing you.
The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What?
Robert Rose reflects on why yes is only the opening salvo in a content revolution. He talks to an original content marketing rebel. Delves into what “magazine” means and why you should care. And he shares an idea you can use.
The Weekly Wrap: All About How to Win at Presenting
This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage.
The Weekly Wrap: How to Go Off Script AND Stay in Compliance
This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know.
The Weekly Wrap: Don’t Fear the Unsatisfying Ending
In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference.
The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This.
This Weekly Wrap episode is all about people. Why aren’t superstars key to great teams? Is Allstate’s new content internal team in good hands? How do you create a content team powerhouse? And what’s Agile got to do with it all?
The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints
What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered in the Weekly Wrap.