Stories By Robert Rose
Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]
Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee.
Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]
This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience.
This is What to Do When People Don't Get Content Marketing [The Weekly Wrap]
Robert Rose reflects on what to do when people don’t get it, gives a fresh take on content marketing as a life ring for journalists, and talks with Alan Schulman about getting execs to appreciate the real value of content marketing.
Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap]
Robert Rose wraps up the week and the year with a focus on fans. He explains the need to stress out your audiences (in a good way), explores how to avoid marketing’s uncanny valley, and chats with marketing legend David Meerman Scott.
That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap]
This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content.
2020 B2C Content Marketing: An Excellent Adventure [New Research]
In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on.
Should Data Really Be in the Content Driver's Seat? [The Weekly Wrap]
This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more.
The Demand-Gen Content Investment: Good to Great? [Research]
Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research.
Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]
This week, Robert Rose promotes viewing the world (and work) through a lens of gratitude. He rounds up the best news you might have missed, shares highlights from his favorite interviews, and points to inspiring content marketing examples.
Digging Into the Marketing Measurement Myth [The Weekly Wrap]
This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more.
‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]
This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing.
Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]
This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially.