Stories By Robert Rose
Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]
This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.”
The New and Future Reality of Virtual Events [The Weekly Wrap]
This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting.
How to Make Content Your Brand’s Safety Net [The Weekly Wrap]
This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data.
Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap]
This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge.
Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.
This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters.
Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap]
This week Robert Rose wonders about stories from the future. He finds Ad Age’s content marketing awards to be aged ads. He talks with a trend hunter and shares articles to help future-proof your content marketing strategy.
No One Can Break Your Content Rules If They Don’t Exist
Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them.
The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]
This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up.
Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]
This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week.
Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap]
This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline.
Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap]
This week Robert Rose pays tribute to the disruptive influence of Clayton Christensen. He shares a new global report that names two fields you know well as the jobs of tomorrow. And he talks risk-taking with the person of the week.
Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap]
Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing.