Skip to content

Stories By Robert Rose

weekly-wrap-podcast-robert-rose

Are You Measuring the Right Things? [The Weekly Wrap]

This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric.
audience-marketing-database

Your Audience Is Not the Same as Your Marketing Database

Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one.
weekly-wrap-podcast-robert-rose

The Power of a Pause: More Effective Than Words? [The Weekly Wrap]

This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity.
weekly-wrap-podcast-robert-rose

Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more.
weekly-wrap-podcast-robert-rose

You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more.
weekly-wrap-podcast-robert-rose

Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap]

This week, Robert Rose ponders patience, points to a study about brands pausing ad spends, and chats again with Copyblogger’s founder about not making empathy an empty buzzword. And he points to a long-term content marketing playbook.
weekly-wrap-podcast-robert-rose

Can You Break Rules in the Right Way? [The Weekly Wrap]

This week Robert Rose wonders if rules are made to be broken. He gives his take on a subscriber consulting initiative by the Financial Times, and talks to Copyblogger founder Brian Clark. And he shares an article about rules to break.
2020_ContentTECH_Research_Cover

Content Management and Strategy: A Disruptive Change We Need [New Research]

Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey.
weekly-wrap-podcast-robert-rose

Follow the Search for Better Answers [The Weekly Wrap]

This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week.
weekly-wrap-podcast-robert-rose

Time to Ask What, So What, and Now What? [The Weekly Wrap]

What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions.
2005-mistake-virtual-event

Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events

This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why.
weekly-wrap-podcast-robert-rose

Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap]

This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week.