Robert Rose
Robert Rose is the chief troublemaker at Seventh Bear, where he helps businesses break free from stale marketing, rediscover their creativity, and actually make an impact. He’s been called a strategist, an innovator, and—by at least one former boss - "a dangerous amount of fun.” Since 2010, he’s been the chief strategy advisor at the Content Marketing Institute, where he helped shape it into the world’s leading content marketing education and training organization. Robert has helped business leaders balance the art and science of content and marketing, guiding over 500 companies - including Salesforce, SAP, Roche, Capital Group, and Adidas. As a fractional marketing leader, he specializes in modern marketing that doesn’t rely on spammy funnels, soulless automation, or whatever the latest “hack” is that’ll be obsolete by next Tuesday. You can connect with Robert on LinkedIn, or follow him on Bluesky at @Robertrose.me .
Stories By Robert Rose
Are You Measuring the Right Things? [The Weekly Wrap]
June 19, 2020
This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric.
Your Audience Is Not the Same as Your Marketing Database
June 15, 2020
Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one.
The Power of a Pause: More Effective Than Words? [The Weekly Wrap]
June 12, 2020
This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity.
Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]
May 29, 2020
This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more.
You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]
May 22, 2020
This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more.
Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap]
May 15, 2020
This week, Robert Rose ponders patience, points to a study about brands pausing ad spends, and chats again with Copyblogger’s founder about not making empathy an empty buzzword. And he points to a long-term content marketing playbook.
Can You Break Rules in the Right Way? [The Weekly Wrap]
May 8, 2020
This week Robert Rose wonders if rules are made to be broken. He gives his take on a subscriber consulting initiative by the Financial Times, and talks to Copyblogger founder Brian Clark. And he shares an article about rules to break.
Content Management and Strategy: A Disruptive Change We Need [New Research]
May 6, 2020
Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey.
Follow the Search for Better Answers [The Weekly Wrap]
May 1, 2020
This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week.
Time to Ask What, So What, and Now What? [The Weekly Wrap]
April 24, 2020
What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions.
Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events
April 22, 2020
This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why.
Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap]
April 17, 2020
This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week.
No posts found