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Stories By Robert Rose

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Will You Do Me a Favor? [The Weekly Wrap]

This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content.
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Why Google Shouldn't Drive Your SEO Strategy

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead.
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Should You Add More to Scale Your Content Strategy? [The Weekly Wrap]

This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more.
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Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap]

This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner.
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How Are Marketers Embracing the Chaos? [The Weekly Wrap]

This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content.
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How Content Marketing Can Save Your Digital Marketing Strategy

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain.
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Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content.
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Not All Audiences Are Good Audiences [The Weekly Wrap]

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.
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Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap]

This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media.
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The Bad News (and the Good) About 2020 [The Weekly Wrap]

This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News.
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Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]

This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block.
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Do You Know Flat-Earth Marketers? [The Weekly Wrap]

This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules.