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Rob Yoegel

Rob Yoegel

Rob Yoegel oversees all content marketing initiatives across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. Prior to joining Monetate, Rob was vice president of e-media for a business-to-business and consumer enthusiast publishing company, where he developed successful content, sales and marketing initiatives online for more than a decade. Follow Rob on Twitter @RobYoegel.

Stories By Rob Yoegel

Drive Successful Content Marketing with a 3-Part Media Plan

January 14, 2013
A content marketing plan that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that drive success for both businesses.

Content Marketing Metrics: How to Drive Action Instead of Reaction

June 28, 2012
As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction.

3 Lessons to Help Content Marketers Stop Thinking Like Publishers

March 27, 2012
Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.