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Stories By Rob Yoegel

Drive Successful Content Marketing with a 3-Part Media Plan

A content marketing plan that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that drive success for both businesses.

Content Marketing Metrics: How to Drive Action Instead of Reaction

As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction.

3 Lessons to Help Content Marketers Stop Thinking Like Publishers

Content marketers would do well to employ lessons learned from traditional publishers -- and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started.