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Stories By Pratik Dholakiya


3 Components to Running a Smooth Content Operation

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company.

Story Structure Guide for Content Marketers

Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons.

How Creating Content Could Sabotage Your Revenue

By offering genuine value to users, your content efforts give consumers a reason to expose themselves to your marketing. But can we take that too far? Any marketing strategy has its limits, and we may face diminishing returns if we're not careful. Find out how creating content could sabotage your revenue.