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Pontus Staunstrup

Pontus Staunstrup

Pontus Staunstrup is Content Strategy Director at JG Communication, a content agency based in Stockholm, Sweden. He works with customers in all aspects of content marketing and content strategy, from planning and analysis, execution and content creation, to distribution and measurements. Pontus is also a frequent speaker on topics like digital strategy, content marketing and social media. Find him on LinkedIn or on Twitter.

Stories By Pontus Staunstrup

3 Steps to Overcome the Fear of Building a Content Marketing Strategy

April 7, 2014
Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tactics and channels, KPIs, etc. However, it also may require you to turn your focus away from efforts that might already be underway. It can be scary. Use these 3 steps to help overcome the fear of building a content marketing strategy.