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Stories By Pavel Webb

Why SMS Marketing is a Must for a Younger Audience

Image credit: The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined, I noticed a number of younger people (under 34) showing their mobiles to the server before getting their bill. One family even had a teenage mobile user hold up her phone on behalf of the family. Now, this particular chain of pizza restaurants does a lot of online marketing, especially email. In fact, many of my friends that evening had printed off 2-for-1 vouchers from the chain’s website. Continue reading