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Paul Longhenry

Paul Longhenry

Paul Longhenry is the CEO of Pinpoint Predictive, developer of data science services focused on the intersection of quantitative psychology and machine learning. Prior to Pinpoint, Paul has served in a variety of strategy, product management, business development, venture investor, and advisor roles throughout the mobile tech, data science, and venture capital ecosystems. Follow him on Twitter @paullonghenry.

Stories By Paul Longhenry

segmenting-science-quantitative-psychology

Now You’re Segmenting With Science: How to Use Quantitative Psychology

December 3, 2019
It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know.