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Stories By Patrick Hayslett

Create More Effective Content Marketing with the Active Reading Technique

Top-tier content marketers consistently win the war for engagement by using an "active reading" approach to creatively engage and interact with text. The practice helps content creators learn more about a target topic and present information clearly to followers. Learn how to create more effective content marketing with the active reading technique.

How 'Vertical Silos' Can Lead to Better Content Marketing Strategies

The idea of "silos" in business has been much maligned for years. But find out how carefully organized and coordinated vertical silos can lead to better content marketing strategies and move the industry forward.