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Neil Bhapkar

Neil Bhapkar

Neil is a digital marketing professional who currently serves as the Director of Marketing for interactive marketing start-up Uberflip. Neil has previously worked with global brands such as Kobo, Lavalife, and GlaxoSmithKline. Neil's expertise includes content marketing, online lead generation, web analytics, and digital strategy. Follow Neil at @NeilBhaps or visit www.uberflip.com/blog for similar thought-leadership content.

Stories By Neil Bhapkar

8 KPIs Your Content Marketing Measurement Should Include

February 3, 2013
Web analytics and key performance indicators have come a long way since the days when marketers were measuring "hits" on a site. Here's a guide to what KPIs you should be measuring for your content marketing initiatives.