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Stories By Natalya Minkovsky


Brands Buck History, Give Home-Field Advantage, and More [Examples]

Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology.

For the Love of Libraries: How Libraries Use Content to Tell New Stories

Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways.

On a Roll: Duck Brand Sticks With Customers

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.

Getting Started With Structured Content

Managing your content development and reuse on a case-by-case basis makes sense when you publish a few hundred assets a year. Scale it to thousands and the process gets seriously gummed up. Let structured content come to your rescue.

Brand Guidelines to the Rescue for Clear, Consistent Stories [Example]

Branding is much more than a swoosh, swirl, or other visual fingerprint. Discover how Cleveland Clinic elevated its branding to new heights with a robust guide to support the complex requirements of a content-powered brand.

Live Experiences Reinvent the Way Customers Interact With Brands

Live events rank as the most effective content marketing tactic by B2B marketers. Music festival. Cooking school. Hot-dog-eating contest. Learn how each experience invites the customer to engage with the brand in the real world.

'Will It Blend?' Company Embarks on New Influencer Marketing Program

Blendtec had huge success with its “Will It Blend?” videos. But it hasn’t stopped with the videos. Blendtec is creating more relevant and targeted content, and connecting with influencers to build reach and credibility with prospects.

Structured Content: Get Started with Content Models

Natalya Minkovsky explains what a content model is, how content models can help make content intelligent, and why businesses should care. A Tool To Help Content Marketers Create Infographics

Content marketers love infographics, but the very best examples look expensive and complicated. Enter The designers behind the beautiful infographics at power the design engine at, helping to make high-end infographics accessible to all.