Stories By Michele Linn
Great Content Marketing from Financial Services Firms: Examples and Challenges
When it comes to content marketing, financial services may not seem like the most exciting place to be. With regulations and compliance issues, it's easy to get caught up in what you can't say. Our recent #CMWorld Twitter chat named quite a few financial organizations that are making their mark with great content and touched on the regulatory challenges the industry faces.
Where Search, Social Media Content, and Content Marketing Meet
Most marketers agree that people come before search engines. Without question, you should write for your audience, but search optimization also has its place. Opinions diverged on what constitutes a balanced approach in our most recent Tweet Chat about search, social media content, and content marketing. Find out more about the conversation.
100+ Content Strategy Insights
CMI's Twitter chat series kicked off with CMI's Joe Pulizzi and SAP's Michael Brenner answering content marketers' questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations.
34 Essential Research Reports for More Effective Content Marketing
As a content marketer, you're likely seeking reputable research reports and white papers to inform your processes. At CMI, we're pretty passionate about research, too. So we made a list of some of the best research out there. Use these 34 essential research reports to develop more effective content marketing.
17 Essential Content Marketing Templates and Checklists
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Check out what's new, as well as revisiting old favorites on this updated list that's aimed at making your job a bit easier.
B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges in B2B marketing.
42 Hot Tips for Compelling Content Marketing
To celebrate our anniversary, we couldn't resist bringing you 42 of our favorite CMI posts from the past six years. They're chock full of tips, tactics and examples, so use them to go out and create more compelling content.
6 Experts Share Tips for Managing the Content Marketing Process [Video]
Marketers at mid-to-large brands, often struggle with organizing content efforts. In this video, 6 experts share challenges and solutions for managing the content marketing process across their often complex and highly-matrixed organizations.
60 Memorable Tweets from Content Marketing World Sydney 2013 [Day 1]
The first full day of sessions at Content Marketing World Sydney was a blast. If you were not able to attend, catch up with some of our favorite highlights - in tweets.
B2C vs. B2B Content Marketing: 3 Experts in The Big Debate [Video]
Are B2B and B2C content marketing efforts really all that different? Find out more about some of the challenges and complexities of each approach from the roundtable conversation in this Content Marketing Institute video.
Content Marketing Strategy: 3 Experts on Tapping Influencers
When you think of influencer marketing, you may think about tapping those who have the broadest social reach to share your content. But it can be beneficial to look beyond the most obvious. Learn where to find influencers and how to use them in your content marketing strategy.
Measuring Marketing Effectiveness: 4 Content Experts Weigh In
Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness.