Michele Linn
Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.
Stories By Michele Linn
10 Ways to Inspire Your Inner Content Creator
May 8, 2014
It's not always easy for marketers to find creative strategies and solutions to content challenges. A walk or a few exercises can help clear your head and get the blood flowing, but the creative ideas don't necessarily flow quite as freely. Use these 10 ideas to inspire your inner content creator.
Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples
April 24, 2014
Words aren't enough to keep customers and prospects engaged these days. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book featuring 25 best-in-class examples. Use these 25 examples and nine tips to create more captivating visual content for your audience.
18 Content Marketing Myths and How to Bust Them
February 25, 2014
As much as content marketing has grown in use and popularity over the past several years, many people still have questions and doubts about its viability as a successful discipline. Check out 18 content marketing myths which came out of a recent #CMWorld Twitter chat and the reality behind the myths.
36 Content Marketing Ideas from 2013
December 22, 2013
While it's fun to make predictions on what 2014 has in store, it's amazing to look back and see how much has changed across the content marketing industry in the last year. Find out what 9 themes characterize the 2013 industry landscape.
The Dos and Don'ts of Outsourcing Content Creation
November 26, 2013
While outsourcing content creation can be an effective way for busy marketers to get everything done, it's not always a slam dunk — nor does it make sense in all situations. Consider these dos and don'ts when you make decisions on outsourcing for your organization's content needs.
How to Create a Documented Content Marketing Strategy: 36 Questions
November 15, 2013
With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift.
How B2C Marketers are Using LinkedIn: Opportunities and Examples
November 7, 2013
Want your organization's content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables.
Kraft Foods: Tools to Create the Right Recipe for Your Content Marketing Plan
October 31, 2013
If you're in content marketing, you probably struggle to strike a balance between making your content up-to-the-minute and topical but still relevant and true to your brand. Use these simple tools from the 2013 Content Marketer of the Year to create the right recipe for your content marketing plan.
What the Future Holds for B2B Content Marketing: Experts Look Ahead
October 25, 2013
Excerpt: It's essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing.
How to Overcome the B2B Content Marketing Time Crunch
October 20, 2013
With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI's roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just a feeble excuse.
Social Media Content Channels: How and When to Focus Your Efforts
October 11, 2013
B2B marketers report they are producing more social media content for more channels than ever, but most don't feel confident that their efforts are effective. Our first B2B research roundtable video during Content Marketing World focused on this issue and some possible solutions. Hear what the experts had to say.
Social Media Content's Role in Marketing: Your Top Questions Answered
July 30, 2013
Is social media a channel or content itself? Are companies using too many social channels or too few? Find out how the debate on social media went in our recent #CMWorld Twitter chat. You'll also find opinions and suggestions on how to decide which channels are best and how to make improvements in social media for your organization.
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